Jenna Nicholas' book explores the intricate relationship between spirituality, business and investing, focusing on how ethical and spiritual beliefs and practices can influence ethical investment and business strategies. This involves profiling stories of people who have been living this intersection, along with the lessons learned along the way, supported by key research.

The book delves into this confluence, offering insights and guidance for aligning financial and business decisions with spiritual values, thereby fostering a more conscientious and holistic approach to investing and business. This engages the reader in a journey sparking reflections on the importance of cultivating a sense of purpose at an individual and organizational level.